Search Engine Optimization (SEO), helps by optimizing your small business website on search engines so that it could be easily found when someone is looking for the information available on your website. This could be anything from your hours of operation to specials that you are running at the time. A lot of business owners do not know, or do not care about what SEO has to do with the website and there are some facts that
- 60% of small business owners do not currently invest in SEO
- Just 15% see SEO as an important strategy
- 23% are unsure what SEO is
- 30% have no plans for SEO in the next 12 months
| Searches | Per Second | Per Day | Per Month |
|---|---|---|---|
| 34,000 | 3,000,000,000 | 88,000,000,000 | |
| Yahoo | 3,200 | 280,000,000 | 8,400,000,000 |
| Bing | 927 | 80,000,000 | 2,400,000,000 |
| AOL | 185 | 16,000,000 | 512,000,000 |
| Ask | 150 | 13,000,000 | 390,000,000 |
| Others | 69 | 6,000,000 | 180,000,000 |
As you can see there are an incredible amount of searches every single day on the Internet. It is essential for your business to survive in the future to have a website that is linked with all the major search engines. You simply must have a web presence. You’ve heard of the term “Publish or perish”? We’ll I’d say “Digitize or die”. You must have a website if you are a small local eatery, widget retailer or the world’s largest corporation. That said, the last thing you want to do is build it and hope for the best. Here is another saying, “Build it and they will come.” This rings true for the internet more than anything these days. We always tell our clients that the last thing they want to be doing is throwing money at a website without some kind of strategy. Websites are becoming a dime a dozen these days and you will never reach your potential by just getting referrals from your business cards.